Posts by Krystina Steffen
The Marketing Power of Focus Groups
Focus groups can help realign your law firm marketing and messaging for success. Whether your firm is just starting out or is a long-standing presence in your area, it is important to always have a strong pipeline of new clients. Sometimes firms have explored many marketing tactics and yet the phone is not ringing and…
Read MoreGet More Traffic to Your Blog and Increase Your Lead Potential
Having a must-read blog on your law firm’s website is key to showing you are an expert in your field, thought leader, and most importantly, convert readers into clients. Writing high quality content is the first step to getting more traffic to your blog. Content should give readers ways to take action on their concerns…
Read MoreFind Your Niche Expertise & Market it for More Clients and Financial Benefits
Solo lawyers and those in big firms have more competition than ever for their services and expertise. Allegiances to firms are fading as businesses and individuals are looking for the best value for their money. Not only are people looking for the best fees, but they want the highest level of expertise they can get.…
Read MoreThink and Write Rich – How compelling content improves search engine ranking and conversion.
Think laterally to write compelling content. SEO marketing and rich content must be concise and compelling to attract readers and clients. Feature will go over how to think laterally when it comes to content ideas, pick up on hot trends for storylines, and how rich content can help resolve marketing & business development challenges. At…
Read MoreSteve Ratner: Multimedia Marketing Strategies for Law Firms
This month we talk to Steve Ratner, the Principal and CCO of Ivy Creative, a creative services agency that helps many types of businesses in their branding, promotion, marketing, and commercial production efforts. Steve has been honored with 14 Emmys, 6 Tellys, 8 PROMAX and BDA Awards, so he knows a thing or two about…
Read MoreWhat do the words you use say about your firm?
Is your firm name and tagline communicating with clients and prospects the way you want it to? Will it be remembered? Many law firms want to be named after the lead partners in their company. Practicing law, after all, is all about the individual lawyers that uphold and defend a person or entity’s rights. But…
Read MoreAre Your Clients Hearing Your Firm’s Message?
Prospects and clients want to know you understand them. Bombarding them with stock answers or over the top marketing can come across as tone deaf. Instead, make sure you are connecting with clients on an emotional level. When clients are researching for the perfect lawyer to represent them, they analyze your firm’s online content and…
Read MoreHow To Host a Free Web Conference
Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…
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