Product Review: Law Firm E-Learning

Product Review: Law Firm E-Learning

Law is an ever-changing profession that requires constant vigilance, study and training to maintain a high level of expertise and success. Court decisions and legislative actions all impact how laws are interpreted and enforced. Those legislative actions can differ greatly from one region, state or locale to another. State and federal court decisions also produce…

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Personalization Improves Law Firm Website Performance

Personalization Improves Law Firm Website Performance

The old days of creating a simple website to promote a law firm’s practice are over. Now, law firms need to personalize their websites to better provide relevant content that resonates with a wide range of people. When potential clients miss relevant information or do not find the website at all, law firms lose opportunities…

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Digital Mobile Marketing Extends Reach: How Law Firms Can Adapt

Digital Mobile Marketing Extends Reach

When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used to deliver that message often determine the extent of the marketing reach and, ultimately, its…

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How Law Firms Can Compete with Alternative Legal Service Providers

How to compete with Alternative Legal Service Providers

Can the growth of ALSPs benefit both consumers and law firms? Technology has enhanced how humans communicate, and the internet in particular is creating new forms of competition for traditional law firms and attorneys. In recent years, the advent of alternative legal service providers (ALSPs) has created an entirely new level of competition for law…

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Apple Case Could Affect How Antitrust Cases Are Viewed in the Future

Apple Case Radically Could Alter Distribution Channels

A pending U.S. Supreme Court ruling could force a radical change in the way manufacturers distribute their products to consumers via third parties. In Apple V. Pepper, a lower court ruled the popular manufacturer of iPhones and iPads is shielded against federal class action lawsuits accusing it of price-gouging. The class says Apple forces it…

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Wearable Tech is Transforming Personal Injury Lawsuits

Wearable Tech is Transforming Personal Injury Lawsuits

Discovery and privacy issues complicate cases. Wearable technology is poised to become the next big thing in personal computing technology. The devices record and report massive amounts of personal data, including photos and video. As more Americans adopt the growing technology, wearable technology is becoming an important tool in litigating personal injury lawsuits. Despite George…

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Law Firms Must Optimize for Mobile Searches

mobile first indexing

Like virtually all law firms with an online presence, yours likely optimized its online content to work with every popular web browser and computer platform. A properly optimized website will load quickly, have all content appear correctly and all links work. That is simple enough to accomplish when entrusted with experienced technicians. Most people use…

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