Posts by Mike Heuer
Should Attorneys Offer Free Consultations?
Free consultations usually amount to one of two things — a new client or a waste of time, which makes the question of whether to them hotly debated.
Read MoreProduct Review: Law Firm E-Learning
Law is an ever-changing profession that requires constant vigilance, study and training to maintain a high level of expertise and success. Court decisions and legislative actions all impact how laws are interpreted and enforced. Those legislative actions can differ greatly from one region, state or locale to another. State and federal court decisions also produce…
Read MorePersonalization Improves Law Firm Website Performance
The old days of creating a simple website to promote a law firm’s practice are over. Now, law firms need to personalize their websites to better provide relevant content that resonates with a wide range of people. When potential clients miss relevant information or do not find the website at all, law firms lose opportunities…
Read MoreDigital Mobile Marketing Extends Reach: How Law Firms Can Adapt
When marketing a law firm or some other service or good, the marketing appeal must reach relevant consumers. Marketing reach refers to the ability to expose as many relevant consumers as possible to a particular marketing message. The tools used to deliver that message often determine the extent of the marketing reach and, ultimately, its…
Read MoreHow Law Firms Can Compete with Alternative Legal Service Providers
Can the growth of ALSPs benefit both consumers and law firms? Technology has enhanced how humans communicate, and the internet in particular is creating new forms of competition for traditional law firms and attorneys. In recent years, the advent of alternative legal service providers (ALSPs) has created an entirely new level of competition for law…
Read MoreApple Case Could Affect How Antitrust Cases Are Viewed in the Future
A pending U.S. Supreme Court ruling could force a radical change in the way manufacturers distribute their products to consumers via third parties. In Apple V. Pepper, a lower court ruled the popular manufacturer of iPhones and iPads is shielded against federal class action lawsuits accusing it of price-gouging. The class says Apple forces it…
Read MoreWearable Tech is Transforming Personal Injury Lawsuits
Discovery and privacy issues complicate cases. Wearable technology is poised to become the next big thing in personal computing technology. The devices record and report massive amounts of personal data, including photos and video. As more Americans adopt the growing technology, wearable technology is becoming an important tool in litigating personal injury lawsuits. Despite George…
Read MoreLaw Firms Must Optimize for Mobile Searches
Like virtually all law firms with an online presence, yours likely optimized its online content to work with every popular web browser and computer platform. A properly optimized website will load quickly, have all content appear correctly and all links work. That is simple enough to accomplish when entrusted with experienced technicians. Most people use…
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