Posts by Roxanne Minott
Artificial Intelligence Isn’t Replacing Lawyers but It Can Make Them More Efficient
Continuous developments in machine learning technology carry implications for the way firms of all sizes will manage workloads and business development. Although it has not been as widely accepted in the legal community as in other industries, artificial intelligence (AI) is quickly becoming recognized as a viable tool that can be used to improve the…
Read MoreWhere Does the Healthcare Debate Go After the Embarrassing Failure of the American Healthcare Act?
President Donald Trump experienced a significant setback on Friday, March 24, when Republicans were compelled to withdraw their repeal of the Affordable Care Act (ACA) from the House floor. Following weeks of antagonistic negotiations regarding the American Health Care Act (AHCA), Republicans were forced to concede defeat when they were unable to obtain adequate support…
Read MoreMany Law Firms are Unprepared for Data Breach Prevention and Recovery
Attorneys are often exposed to risk simply because they do not possess a data breach response plan. Data breaches are becoming too common. According to the FBI, hundreds of law firms have fallen victim to data breaches committed by hackers. Data breaches range from theft or loss of laptops or mobile devices to interference with…
Read MoreThe Ethics of Online Client Communication
There are a number of benefits to using cloud-based messenger services for client meetings. For instance, an app such as Skype allows lawyers to schedule meetings through a video conference, which provides flexibility that in-person meetings cannot. However with convenience comes security concerns that any lawyer using these and other online services must consider and…
Read MoreHow Powerful Law Firms Write Effective Web Content
When your firm is creating website content, you want to make sure it will be read, understood and acted upon by the right people. Creating website copy is different from writing for print publications. There are some best practices that attorneys can use to fully engage their readers. The Nielsen Norman Group, a prominent consulting…
Read MoreHow Social Media Can Hurt Your Brand and Conflict With Bar Advertising Rules
The widespread attraction of social media for individuals as well as firms has the potential to both enhance and disrupt the ways people interact and firms grow.
Read MoreWriting Press Releases That Get Read
Many legal professionals overlook the value of press releases in their law firm marketing strategy. Press releases are useful for lawyers because they are a vehicle for drawing media attention to their firm, and thus attract potential clients and other legal professionals. They also highlight a lawyer’s expertise, provide content for their website and help…
Read MoreRe-Publishing Content to Maximize Exposure and Marketing Results
Marketing software provider Moz claims that Google rewards the re-publishing of content. Google frequently performs tests to determine whether a piece of content was well-received by viewers, and it may position that piece of content on the first page of the results and determine how well it fares with a small amount of searchers. If…
Read More