Posts by Amanda Westrich
How to Grow Your Law Firm With Referrals
Developing your offline network still matters. Even in the age of digital marketing, referrals remain a good way to grow your law firm’s practice. Your network is not limited to your online network, meaning the follower count captured on a social media platform, or the number of regular visitors your website receives. The most powerful…
Read MoreIs Podcasting the Right Choice for Your Law Firm?
Weighing the reasons to let your law firm speak for itself – literally In today’s golden age of podcasting, the audio story is more popular than ever. Your next clients may be listening. Four years ago, an episodic audio story about a criminal case in Baltimore made armchair jurors out of millions of Americans, generating…
Read More10 Tips to Reduce Bounce Rate on Your Law Firm’s Website
Picture this: Your law firm hosts an open house event at the office to attract new clients. Employees spend weeks planning the party, allotting time and money on invitations, decorations and food. The day of the event, guests are lined up outside the door. Your law firm is pleased with the turnout; after all, a…
Read MoreHow to Use Social Media to Get More Clients for Your Law Firm
Many lawyers shudder at the prospect of building a big social media presence. They are convinced their brand will devolve into memes and cat videos if they sign up for social media. But the potential benefits of using social media are too great to ignore. Almost everyone can now be reached through a social media…
Read MoreHow to Create a Video Marketing Strategy for Your Law Firm
With YouTube, Facebook Watch and the recently launched IGTV, reaching potential clients through video is easier than ever, making now the perfect time for your law firm to develop a video marketing strategy. Do not fear, putting together a video marketing strategy can be accomplished by following a couple of simple steps. 1. Understand the…
Read MoreWhat Should Lawyers Know About Voice Search?
As a lawyer, you likely are accustomed to asking the questions. But more and more of your potential clients are vocalizing their own queries – literally. Voice search is on the rise. Law firms that value search engine optimization (SEO) must adjust their marketing strategies so voice-first devices like Amazon Echo and Google Home. A…
Read MoreHow a Recent Supreme Court Ruling Affects Workers’ Rights
In a decision that could impact roughly 25 million employees, the U.S. Supreme Court ruled workers may not come together in class action suits to contest federal labor law violations. The issue divided the court in a 5 to 4 vote, with the more conservative justices siding with the majority. The debate centered around two…
Read MoreExposing Sexual Harassment of Men in Power
Consider the following familiar timeline of events: a news outlet published explosive accounts from women accusing a man in power of sexual misconduct; the man in power released a statement regarding the accusations; the man in power left his position. It is the #MeToo movement in action, and Eric Schneiderman, the now-former New York State…
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