New Event Schema for Lawyers Video Released by Custom Legal Marketing

New Event Schema for Lawyers Video Released by Custom Legal Marketing


San Francisco, California – Exclusive law firm marketing agency, Custom Legal Marketing, has released a new video from their Schema for Lawyers series on YouTube about Event Schema for Lawyers. This addition to their ongoing series on Schema markups demonstrates the power of Event markups and their role in successfully promoting law firm events, from webinars to speaking engagements.

In the video, Custom Legal Marketing Co-Founder, Jason Bland demonstrates how event schema looks when the public is searching for an event and how to add it to a law firm’s website. Event schema is unique from other structured data. “While most Schema markups focus on driving more clicks, Event Schema markups have a unique objective: getting attendees to your event,” says Bland.

The video showcases the significance of Event Schema for event-related searches which are not limited to leisure activities like shows and concerts. Many people search for professional webinars and events, such as those related to estate planning or corporate law matters. By incorporating Event Schema into a law firm’s website, there’s an increased chance that potential clients will discover, attend, and eventually seek the firm’s services.

In the video, Jason Bland talks about how leveraging the power of Event Schema markups isn’t complicated. Platforms like WordPress offer plugins that automatically handle Event Schema markups, making the process seamless. But he also gives an easy tip on how to utilize Event Markups when a law firm doesn’t need a complex event management tool.

In the video, there is a demonstration on adding a standalone Event Schema Markup to promote an upcoming seminar listing on an estate planning lawyer’s website. After the markup is added, Bland demonstrates the use of Google’s Rich Results testing tool to validate the markup and make sure it does not contain any errors.

Schema Markup for Lawyers is the third video released in the Schema Markup for Lawyers series on YouTube. Previous videos include Article Schema for Lawyers and Breadcrumb Schema for Lawyers.

Custom Legal Marketing is a law firm SEO and digital marketing agency for lawyers. Since 2005, CLM has been helping law firms get more cases through award-winning designs and search engine marketing.

Custom Legal Marketing
1111 Kearny Street
San Francisco, CA 94133
Press Contact : Media Contact

Distributed by Law Firm Newswire 

This story is published through a partnership with Law Firm Newswire. The editorial staff of Bigger Law Firm Magazine did not contribute to this article. The views expressed are solely those of the source of the news release and do not reflect the views of Law Firm Newswire or Bigger Law Firm Magazine. Questions related to this story should be directed to the media contact referenced in the article. 

Law Firm Newswire


Security vulnerability infected websites

WordPress Security Breach Used Vulnerabilities in Plugins in Themes

Over one million WordPress websites have been infected by a malware campaign called Balada Injector since 2017, according to cybersecurity firm GoDaddy’s Sucuri. The attackers behind the campaign use all known and recently discovered vulnerabilities in WordPress themes and plugins to breach sites. They typically play out their attacks in waves once every few weeks,…

Law firm partner learning about SEO

How to talk to the partners about SEO

As a law firm marketing director, you understand the importance of SEO in driving traffic to your website and generating leads for your firm. However, convincing the partners of your law firm to invest in SEO can be a daunting task, particularly if they do not understand its benefits. Here are some tips on how…

Law Firm UX

The Psychology of User Experience and Its Impact on Law Firm Marketing

User experience, commonly referred to as UX, is an essential aspect of any marketing strategy, including law firm marketing. It encompasses everything that the user experiences while interacting with a product or service, including ease of use, accessibility, visual appeal, and overall satisfaction. The psychology behind user experience is a fascinating subject, and understanding it…