Posts Tagged ‘Search Engine Optimization’
SEO and Copy Writing: How to Write SEO-Friendly Law Content for Readers
Search engine optimization (SEO) is integral to making sure online content is seen, and that it reaches the right people. One of the toughest challenges that copy writers face is writing content that is optimized for search engines yet will also appeal to people. Focusing exclusively on the technical aspects of SEO means neglecting the…
Read MoreDesigning A Law Firm Website With SEO in Mind
Any law firm hoping to generate leads online must have a well-optimized website. Good SEO is essential to earning a top spot in organic search engine results and increasing website traffic. At the same time, once visitors arrive on a site, they should find attractive pages, intuitive navigation, engaging visuals, on-brand messaging and useful content.…
Read MoreFive Common SEO Myths Debunked That Lawyers Need To Know
The only constant in the realm of search engine optimization (SEO) is change. SEO standards have evolved so much over the years that it can be difficult to separate fact from the misinformation that is widely circulated online. Most SEO myths revolve around Google, which is the primary source of traffic for most websites. The…
Read MoreWhat Should Lawyers Know About Voice Search?
As a lawyer, you likely are accustomed to asking the questions. But more and more of your potential clients are vocalizing their own queries – literally. Voice search is on the rise. Law firms that value search engine optimization (SEO) must adjust their marketing strategies so voice-first devices like Amazon Echo and Google Home. A…
Read MoreA Lawyer’s Guide to Developing High-Ranking Content
Law firms operate in competitive environments, which means having high-ranking content is vital to gaining website traffic and leads that convert. Not only does having great content make for a better website, but it also boosts rankings as search engines are known to reward sites that have quality, original content. There are several key components…
Read MoreUpdate Your SEO for Voice Search
The method a person chooses to perform a search affects the contents of that search. Between phones, smart home devices, personal assistants and good old-fashioned desktop computers, internet users have a lot of platforms they can use to find information. And voice search is permeating them all. If you are still thinking of keywords in…
Read MoreLocal Optimization for Multi-Location Firms
More than half of consumers use the internet to look for local businesses. Therefore, having a strong online presence and competing for local traffic is necessary for law firms to prosper. As your law firm allocates time and resources to enhance its online search visibility, the benchmark for ranking well is increasing exponentially due to…
Read MoreQuestions to Ask When Reviewing Your Website Content
Your content is a key component in attracting visitors and gaining leads. As such, it must be kept fresh and relevant. Your website likely contains a variety of content, which has been written at different times throughout its history. Some may even have been produced before your firm had a website, and has been repurposed…
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