Posts Tagged ‘Search Engine Optimization’
Keyword Research For A Law Firm Is Not As Hard As It Seems
When search engine optimization (SEO) companies mention keywords and research in the same sentence, a lot of eye rolls happen. Everyone knows how difficult it is to find the right keywords, right? There is this guideline and that guideline. Higher ranking numbers. Lower ranking numbers. Long-tail keywords, niche keywords, competitive keywords and – then there…
Read MoreUsing Topic Clusters to Improve Law Firm SEO
Improving search engine optimization (SEO) helps law firms improve their search engine result page (SERP) ranking and get more organic traffic coming to its website. Identifying what keywords to use on its web pages assists law firms in increasing their SERP ranking. Keywords remain important, but law firms should consider topic clusters. Using topic clusters…
Read MoreGoing Beyond Branding: A Law Firm’s Need for SEO
Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their phone, tablet, laptop or computer, they do not search for a law firm’s name. They speak or type in keywords to find a particular type…
Read MoreGoing Beyond Marketing Jargon to Discover How SEO Helps Law Firms
The way people find a lawyer has changed over the past 15 years. According to a FindLaw survey, in 2005, 65 percent of survey respondents said they would ask a friend or relative when trying to find a lawyer, and seven percent said they would search on the internet. In 2014, 38 percent said they…
Read MoreGoogle Limits Search Results Per Domain for More Diversity – How Does This Affect Law Firms?
Early June, Google released a change to how search results are handled and displayed. On the surface, the latest change seems like an oxymoron. Limiting search results to two pages per domain for more diversity begs the question of: What happens if a search query is relevant to more than one page in the domain…
Read MoreSEO Hierarchy of Needs: A Guide for Beginner Law Firms
Think back to your college psychology classes. Remember Maslow’s hierarchy of needs, the theory that states our human needs must be met in a certain order? For example, something like being respected by one’s peers does not matter if physiological needs like breathing and eating are not being met. Just as Maslow so neatly organized…
Read MoreMerging SEO and Law Content For Optimal Search Performance
Creating quality online content is probably one of a law firm’s biggest goals. Getting it to potential clients in a way that appeals to them is another. They are separate concepts, separate arts and likely also separate teams at your firm. Even though SEO and content writing are complicated in different ways, they share a…
Read MoreChoosing the Right Legal Marketing Mix for 2019
Most lawyers understand the importance of having a good marketing plan. But what many may not realize is that there is no formula for the perfect marketing mix guaranteed to work for all law firms. Adopting a singular, one-size-fits-all approach to marketing would mean ignoring the fact that no two law firms are the same.…
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