Branding is important to a law firm, but in the context of getting new clients, search engine optimization (SEO) is the key. When people search for an attorney on their…
A Guide to Planning and Marketing Law Firm Events
Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential…
Exploring the Possibility of Crowdfunding for Lawyers
Crowdfunding, raising money for a project or cause by getting small contributions from a large number of people, continues to gain traction in the United States and globally. Entrepreneurs use it to fund projects and ventures. Crowdfunding raises money for people with medical or financial needs. The legal field has been reluctant to embrace crowdfunding due to ethical concerns that may arise.
How Lawyers Can Use Structured Data to Win With FAQs
Google recommends web pages make ample use of structured data. This both allows its algorithm to better interpret the page and makes the page eligible to be displayed in graphic…
Here and There: Local Search Rankings For Lawyers
While thinking about how to drum up more business and grow your practice, you have likely performed a fair number of Google searches to see how your rankings stack up…
Storytelling Marketing For Lawyers
Your firm’s marketing efforts are your opportunity to show potential clients what you have to offer — and why you are the best choice. You need to make sure your…
