Google’s algorithm uses a myriad of signals and components to determine where pages should rank within its search results. Understandably, it keeps this formula tightly under wraps, and its engineers…
Optimize for the Human: Understanding Google BERT
Businesses of all kinds rely on the internet to connect with clients. And customers rely on Google search to find what they are looking for. But as Google says, “search…
Law Firm Attrition May Be Due to Corporate Culture Not Lack of Perks
Associates have varying reasons for choosing whether to work for a large or small firm, or whether to start a solo practice. Whatever the reasons for starting at a firm…
How Google Uses SEO For Its Websites
Search engine optimization (SEO) is the process of leveraging adjustments to your website, whether on the site itself or throughout the internet, to increase visibility by earning higher listing positions…
How Infographics Can Generate Leads With Compelling Data Storytelling
In today’s competitive marketing landscape, potential clients are looking for authority and authenticity when searching for law firms to hire. To help generate leads, law firms are increasingly using infographics…
How a Law Firm Can Use Instagram Effectively
Many law firms take advantage of the opportunities offered by social media. These firms make Facebook, Twitter and LinkedIn part of their marketing strategy. However, one form of social media…