Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

Law Firms Now Have the Option of Scheduling Stories Using Facebook Business Suite

April 23, 2021

Facebook is making it easier to post stories and other items, such as photo albums, and adding the ability to save draft posts. Facebook Business Suite debuted last September, intending to become an all-in-one platform to manage business activities on Facebook, Instagram and Messenger.   The Facebook Business Suite has always been trying to be…

There is More to Instagram Than Just Attorney Selfies

There is More to Instagram Than Just Attorney Selfies

April 16, 2021

There are so many media platforms out there for law firms and lawyers; it is hard to decide which one to use. Which one is going to provide the best return on investment? For many attorneys, the most used social media platforms are Facebook and LinkedIn. Instagram less so.   Let us examine Instagram more closely.…

SEO Matters for Law Firms, Now More Than Ever

SEO Matters for Law Firms, Now More Than Ever

April 9, 2021

The legal industry is one of the most competitive niches for search engine optimization (SEO). According to a study done in 2017 by AccuRanker, which studied over 300,000 SERPs in a broad selection of industries, law firms face more barriers to generating website traffic. To deal with those barriers, lawyers and law firms need to…

How Law Firms Can Get More Podcast Subscribers

How Law Firms Can Get More Podcast Subscribers

April 2, 2021

Over 68 million people listen to weekly podcasts on various platforms. Podcasts are an excellent marketing resource for all types of businesses, including law firms. Due to their popularity, podcasts will require some attention to keep current listeners and attract new ones. So how does a podcast get discovered by future customers and future leads?…

Law Firms Want a Trustworthy Website, but What About Google's Algorithms?

Law Firms Want a Trustworthy Website, but What About Google’s Algorithms?

March 26, 2021

Law firms strive to create professional and attractive websites. For clients to hire them, law firms need to have a trustworthy website. However, a trustworthy site is also important to Google and its algorithms. A trustworthy site makes a difference, not only in the rankings but also in the number of clients the firm may…

Search Engine Optimization Tips For YouTube Videos

Video SEO For Law Firms

March 19, 2021

Search engine optimization (SEO) is not just for law firm websites. It can also be used for YouTube videos. Paying attention to video SEO can boost a law firm’s online presence. The key factors to pay attention to when dealing with video SEO are keywords, SEO-friendly titles, optimized video descriptions, tags, captions, thumbnails and consistent…

What Is Domain Authority and How Is It Relevant for Law Firms

What Is Domain Authority and How Is It Relevant for Law Firms

March 12, 2021

Search engine optimization (SEO) improves the quality and quantity of website visitors coming from search engines like Google to a site. Domain authority is a term commonly used when talking about SEO. In short, domain authority is the measure of how successful a website is.    Let us break this down. When we perform a…

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

Creating a More Compelling and Interesting “About” Page to Drive Traffic and Convert Leads

September 18, 2020

One of the most important – but also overlooked – pages on any law firm’s website is the “About” page. Simply stated, an About page is a webpage where prospective clients can learn about a law firm and often, find links to the individual attorney’s bios. About pages are crucial for several reason, not the…

Are You Paying Enough for Your Marketing?

Are You Paying Enough for Your Marketing?

September 4, 2020

Advertising costs money. How much should you be spending? Competition for new clients gets more competitive every year. As internet usage continues to grow, so too are the number of law firms competing for that business. In 2019, there were over 311 million internet users in the United States. Roughly 95 percent of the U.S.…

Does Page Speed Affect Search Results?

Does Page Speed Affect Search Results?

August 28, 2020

Google’s algorithm uses a myriad of signals and components to determine where pages should rank within its search results. Understandably, it keeps this formula tightly under wraps, and its engineers are making constant modifications to help the algorithm produce the most helpful and accurate results. All of which leads to speculation among marketers and SEOs…