Law Firm Landing Pages Need to Be Up to Date

Having an expired landing page or two on your firm’s website might not seem like too much to worry about. However, those expired pages kill your Google rankings – the last thing you need in a competitive legal market.   Expired pages return soft 404 errors resulting in a not-so-great user experience for someone looking…

Law Firm CTAs and How to Improve Them

When was the last time your law firm changed its call to action (CTA)? If the answer is that you cannot recall when – it is time to review what you are using as a CTA.   Despite what many may think, a CTA is not just about telling people where they can go for…

You Can Fix Wrongly Ranked Pages for Your Law Firm

Despite doing everything right to get your law firm’s page ranked for the right keywords, something might go wrong, and a different page starts showing up for the target keywords. Without a doubt, it is frustrating and can affect your level of user engagement, resulting in fewer conversions and up your firm’s bounce and click-through…

How to Repurpose Your Law Firm’s Webinars

Any webinar your law firm creates takes a lot of hard work. It features well-known speakers, offers new information on what is happening in the legal industry and allows for an innovative approach to source new clients. This kind of information needs to be shared more than once, in as many ways as possible. It…

Google Knowledge Graph May Be Valuable for Law Firms

At its inception, the Google search engine worked by matching word strings – matching words to other words. In 2012 things changed as Google introduced the Knowledge Graph, which attempted to understand concepts. Google was grasping user intent and the relationship between entities – a baseline source of information. Knowledge Graphs are sources of information.…

How to Create a Successful Content Marketing Plan for Law Firms

The key to successful law firm marketing is not using just one or two ideas. It is a mixture of approaches that ultimately blend and create a successful marketing plan for your firm. Content marketing is a huge part of your firm’s marketing plan.  Here are ten steps to set you up on the content…

Law Firm and Attorney Reputation Management

Brand and reputation management goes hand-in-hand with all other digital marketing and SEO efforts. Regardless of how well established your brand may be and how you manage your reputations online and not, eventually, a problem will arise.  Managing your way out of a crisis is difficult but not impossible. Below are four tips on how…

Google’s Latest Best Practices for Page Titles

Page titles should always be unique, catchy and relevant. Writing page titles can be a challenge, particularly for a law firm website. If a page title does not meet the best practices set by Google, the search engine will change the title. To avoid this situation, Google recently released updated best practices for writing page…

You Can Now Put Your Law Firm Professional Profile on Twitter

All businesses can now apply for professional profiles on Twitter. Law firms can now have professional profiles on the platform.  This new feature has been in test mode for some time, but the platform is releasing it to everyone. Twitter’s professional profiles will give access to exclusive features. With a professional profile, it will be…

Law Firm Competitor Content Analysis

Like any law firm, you want your law firm to be highly competitive and deliver valuable services to clients and your community. One way to accomplish this goal is through effective marketing and competitor analysis.   It is challenging to stay ahead of the competition. One way to accomplish this is through analyzing competitor content.…

How To: Create an Online Media Room

January 19, 2012

The media page on a law firm’s website is an excellent resource for reporters looking for information about the practice, but it is going to be read by more than just the press. A media room or press room is traditionally the place where the most up-to-date information can be found about a company, so…

What do the words you use say about your firm?

January 13, 2012

Is your firm name and tagline communicating with clients and prospects the way you want it to? Will it be remembered? Many law firms want to be named after the lead partners in their company. Practicing law, after all, is all about the individual lawyers that uphold and defend a person or entity’s rights. But…

John Remsen Jr.: The Role of Technology in the Modern Law Firm

January 10, 2012

This month we talk to John Remsen Jr., a law firm marketing consultant who runs the Atlanta-based The Remsen Group about how firms are expanding in this market and using virtual offices to positively make an impact on their business’ bottom line. Office rent on average costs law firms 10 to 12 percent of their…

How Podcasting and iTunes Can Change Your Law Practice

January 6, 2012

Multimedia can give your law firm an edge over the competition. An important part of a multimedia marketing campaign is podcasting. Yes, even lawyers who barely have time to answer all their calls can do podcasts, and they really should because they have the potential to attract new clients, land invitations to speak at a…

Are Your Clients Hearing Your Firm’s Message?

January 3, 2012

Prospects and clients want to know you understand them. Bombarding them with stock answers or over the top marketing can come across as tone deaf. Instead, make sure you are connecting with clients on an emotional level. When clients are researching for the perfect lawyer to represent them, they analyze your firm’s online content and…

Getting Multiple Websites Listing in Google Places

December 27, 2011

Last month, I offered insight on how Google is forcing lawyers to have just one website by not allowing them to attach more than one URL to their Google Places profile. This causes a special challenge for lawyers who have multiple websites to focus on multiple, unrelated practice areas. If you are a law firm,…

Getting The Media To Call On Your Law Firm

December 24, 2011

There are lots of ways to get your law firm’s name out there in hopes of drumming up business. You still have the traditional methods of print, TV and radio ads, but your website, a blog and even a Twitter account can compel someone to find out more about your firm. One thing all of…

How To Host a Free Web Conference

December 21, 2011

Collaborate with colleagues and clients, reach out to new prospects and make productive connections for your firm. Holding a conference online can transform the possibilities of collaborating with colleagues, speaking with clients, and reaching out to new prospects for cases and referrals. With simple applications that are free, a law firm can host a web…

Make Connections With Online Video Marketing

December 18, 2011

New York-based medical malpractice and personal injury lawyer Gerald Oginski started doing online videos back in 2006 to help drum up potential clients. It was out of necessity, really. “Most of the attorneys were using the same crappy advertising to market their services,” said Oginski, who has gone on to create more than 500 such…

Taking the Law Into Your Own Handheld: The Latest Must-Have Mobile Apps

December 15, 2011

There are so many interesting, useful, and must-have apps for lawyers that we could literally write a book. The latest iPhone, iPad and Android apps focus on practice management, which is a great way to manage the office and streamline your daily tasks. Whether you want to have an almost paperless office or desire the…